booknbook Holds a pivotal Session on How Digitalization Elevates the Guest Experience in African Restaurants, Paving the Way for Digital Innovation.

Africa TravelTech Summit & Expo 2024 Successfully Wraps Up, Transforming Africa’s Travel Industry through Innovation and Technology. The Africa Travel Tech Summit & Expo 2024 concluded on a high note, bringing together leading minds in technology, tourism, and hospitality sectors from across the continent and beyond fostering Digitalization in Africa.

Held at the Argyle Grand Hotel, Nairobi Airport, the summit attracted over 400 delegates, including travel professionals, tech innovators, policymakers, and investors, all committed to reshaping Africa’s travel landscape through innovative technological solutions.

In-depth panels examined topics like How Digitalization Elevates the Guest Experience in African Restaurants and Beyond.

The two-day event, which took place from 24th to 25th September featured a series of keynote speeches, panel discussions, and interactive sessions focusing on the latest trends and technologies shaping the future of travel in Africa.

Rita Njeri, Product Manager for East & West Africa at MasterCard, highlighted their ambitious goal to enhance guest experiences by reducing friction in digital transactions. “By 2025, we aim to streamline processes and support over 500 small and medium-sized enterprises (SMEs), helping them thrive in the evolving digital landscape,” she noted.

Emman J. Atwa, Lead M-PESA Product Manager at Safaricom PLC, highlighted the transformative impact of M-PESA, stating that over 300,000 agents and 613,000 merchants are leveraging the platform to drive economic growth across Africa. He emphasized their commitment to placing users at the forefront of innovation, He further emphasized that without Digitalization there is no future.

Bilha Mucuha, Director of Sales and Marketing at The Tamarind Group, emphasized that staying ahead of the curve requires maintaining a strong online presence while remaining authentic in your approach. “ Authenticity and a digital presence are key to delivering an exceptional customer experience and enhancing guest satisfaction, You cant build a future with Digitalization with a team that is disconnected.” she stated.

The event also set the stage for more robust conversations about how African countries can integrate cutting-edge technology to create more efficient, sustainable, and inclusive travel ecosystems.

The event fostered meaningful connections, with participants engaging in one-on-one discussions and round table networking sessions aimed at forging partnerships, attracting investments, and promoting collaborations across sectors.This event has brought the collaboration of different stakeholders in the industry with an aim of archiving different values in the marketplace.

This traveltech summit has enabled  the efficiency of different places to work together and be part of an all in one solution for the growth of the country.

Africa’s hospitality industry has witnessed an exciting digital transformation, with technologies radically changing the way guests interact with restaurants and other hospitality businesses. Digital payments are transforming the way customers interact with restaurants. Contactless payment systems provide a fast and secure way for guests to pay for their meals.

Restaurants that embrace digitalization will be better positioned to capture the rapidly growing Africa, which is more tech-savvy and expects seamless, digital-first dining experiences. Moreover, as African cities continue to grow as global tourist destinations, the hospitality sector must adopt digital tools to meet international standards and cater to diverse consumer preferences.

We’re excited for what’s next in Africa’s traveltech revolution and looking forward to more collaborations. Let’s continue building a more connected, innovative future together.